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Severe Weather Preparedness | Marshfield Insurance
Home & Property Insurance

Severe weather preparedness: what central Wisconsin homeowners need to know before the next storm

Marshfield Insurance  —  Updated May 2026
Quick answer

Wisconsin averages around 23 tornadoes per year, and thunderstorms roll through central Wisconsin from late spring through early fall. Most homeowners policies cover tornado and wind damage, but flood damage from storm runoff requires a separate policy. Knowing what you have before the storm is a lot better than finding out after.

Severe weather does not show up with much warning around here. A calm Tuesday afternoon can turn into a tornado warning before supper. That’s just spring and summer in Wisconsin. And while you can’t stop the weather, you can make sure your family knows what to do and your insurance is set up so you’re not scrambling after the fact.

This guide covers the practical stuff: how to get your home and family ready for thunderstorms and tornadoes, and what your insurance does (and doesn’t) cover when things get serious. If you have questions specific to your policy, call us. That’s what we’re here for.

01

Understanding the threat in central Wisconsin

Quick answer

Central Wisconsin sits in a region where warm Gulf air collides with cooler systems from the north. That makes late spring and early summer prime time for severe thunderstorms and tornadoes. Marathon County and surrounding counties see the most activity between May and August.

Wisconsin is not the heart of Tornado Alley, but it’s close enough to see real action. According to the National Oceanic and Atmospheric Administration (NOAA), Wisconsin averages about 23 tornadoes per year, with significant activity across central and western counties. Several of those storms have caused major damage in the Marshfield area over the years.

Thunderstorms are more frequent and, honestly, more likely to affect your property on a year-to-year basis. Straight-line winds from severe storms can top 80 miles per hour. That’s enough to take down trees, damage roofs, and knock out power for days. Hail is a separate hazard that shows up more than most people expect, and a good hail event can cost you a roof even when the storm itself doesn’t look that dramatic.

The window to watch: late April through September. The most dangerous severe weather in this region tends to hit late afternoon into evening, right when families are home.

02

How to prepare for thunderstorms

Quick answer

Thunderstorm prep starts before storm season, not when the sky turns green. Trim dead branches, know your safe spots, and have a plan for power outages that might last more than a few hours.

Before storm season starts

Walk your yard in April. Dead or overhanging tree branches are the biggest risk to your home during a thunderstorm. A dead limb over your roof is a liability waiting for 60-mile-per-hour winds to activate it. Have large trees assessed by a certified arborist if you’re not sure about their condition. The cost of trimming is a lot less than a roof repair.

Clear gutters and make sure downspouts direct water away from your foundation. Heavy rain events in Wisconsin can dump two to three inches in an hour. If your drainage is compromised, you’re looking at water in places you don’t want it.

Check your sump pump. If you have a basement, your sump pump is one of the most important pieces of equipment in your house during a storm. Test it before you need it. Consider a battery backup unit, because pumps need to run exactly when power is most likely to be out.

During a thunderstorm

Stay inside. Lightning kills around 20 people in the U.S. each year, and Wisconsin sees multiple fatalities or serious injuries most seasons. Get inside a substantial building or a hard-topped vehicle. Do not stand under trees. Do not wait out a storm on a porch.

Unplug electronics or use quality surge protectors. A nearby lightning strike can send a power surge through your lines that fries unprotected appliances. Your insurance may cover this, but it’s easier to avoid the problem entirely.

Worth knowing

The NWS Wireless Emergency Alert system sends tornado and severe thunderstorm warnings directly to your phone. Make sure your phone alerts are turned on. Don’t count on hearing tornado sirens if you’re inside with windows closed.

Power outages

Central Wisconsin has seen outages that lasted several days after major storms. Have a plan that doesn’t depend on the power being on: flashlights, fresh batteries, a battery-powered weather radio, and enough food and water for 72 hours.

If you use a generator, run it outside and away from windows. Carbon monoxide poisoning kills more people in storm aftermaths than the storms themselves in many years. Keep a battery-powered CO detector in your home.

03

Tornado safety: before, during, and after

Quick answer

A tornado watch means conditions are right. A tornado warning means one has been spotted or confirmed by radar nearby. Go to your safe room immediately during a warning. Don’t wait to see it.

Know your safe room

If you have a basement, that’s your best option. Get to the lowest floor, away from windows. If you don’t have a basement, go to an interior room on the lowest level with no exterior walls: a bathroom, closet, or hallway. Cover yourself with a mattress or heavy blankets and protect your head.

Mobile homes are not safe during tornadoes. Know the nearest sturdy shelter before storm season starts. When there’s a tornado warning, leave before the storm arrives.

Before tornado season

Have a family meeting about where you’ll go and how you’ll communicate. If your kids are old enough to be home alone after school, make sure they know the plan. Pick a contact person outside the area that everyone can check in with if local communication goes down.

Put together a go-bag for your safe room: water, medications, copies of insurance documents, phone chargers, a first aid kit, and a weather radio. A backpack with the basics is enough.

During a tornado warning

Go to your safe room and stay there until the warning expires or the all-clear comes through your weather radio. Do not go outside to look for it. Many tornadoes in Wisconsin are rain-wrapped, meaning you can’t see them until they’re on you.

After the storm passes

Do not re-enter a damaged structure until it’s been checked. Treat every downed power line as live. If you smell gas, get out and call the gas company from a safe distance. Photograph everything before you touch anything. Those photos from the first hour after the storm are the most valuable documentation you’ll have for a claim.

04

What your insurance actually covers

Quick answer

Standard homeowners insurance covers tornado and wind damage, including your home, detached structures, and personal property. It does not cover flood damage from surface water. Knowing your deductibles and limits before storm season is the move.

Homeowners insurance and storm damage

Most standard homeowners policies cover windstorm damage, including tornadoes. That covers your home’s structure, attached garage, deck, and roof. It also extends to detached structures like a garage, shed, or fence, typically up to 10 percent of your dwelling coverage limit.

Personal property inside your home is covered up to your policy’s personal property limit. If a tornado takes your roof off and rain soaks your furniture, electronics, and appliances, those losses are covered. Keep a home inventory so you can document what you had.

Your deductible matters more than you think

Your deductible is what you pay out of pocket before your insurance kicks in. Some policies have a separate, higher deductible specifically for wind and hail claims. This is increasingly common in Wisconsin.

Check your declarations page. It will list your standard deductible and any separate wind or hail deductible. A $5,000 wind deductible on a $12,000 roof claim is a real number that changes how much your insurance actually pays. If you have questions about what’s on your declarations page, call us and we’ll walk through it with you.

What’s not covered: flood

Homeowners insurance does not cover flooding. If a severe storm dumps three inches of rain and water runs into your basement, that’s flood damage, and it’s not covered by your standard policy. Flood coverage requires a separate policy through the National Flood Insurance Program (NFIP) or a private insurer.

Flood policies have a 30-day waiting period before they take effect. Buying one during a storm watch is too late. If your property has seen water intrusion during past heavy rain events, have that conversation with us now.

Sewer and drain backup

Heavy rain can overwhelm storm drains and push sewage backward into your home through floor drains or toilets. Standard policies exclude this, but a water backup endorsement adds this coverage for a modest additional premium. It’s worth asking about, especially in central Wisconsin where heavy rain events have become more common.

Additional living expenses

If your home is severely damaged and you can’t live there during repairs, most homeowners policies include loss of use coverage. This pays for reasonable hotel or rental costs up to a percentage of your dwelling coverage. Keep all receipts, including meals if your temporary situation doesn’t include a kitchen.

Auto coverage

Your homeowners policy does not cover your vehicle. If a tornado destroys your car, you need comprehensive coverage on your auto policy. Comprehensive covers weather events, hail, and falling trees. If you’re not sure whether you have it, check your auto declarations page or give us a call.

05

Steps to take after storm damage

The actions you take in the first few hours after storm damage affect your claim. Do these in order.

  1. Document first. Before you move anything, photograph and video every piece of damage. Wide shots for context, close-ups for detail. Do this even if the damage looks minor.

  2. Make temporary repairs. Cover a damaged roof with tarps or board up broken windows to prevent further damage. Keep all receipts. These costs are typically reimbursable. Do not make permanent repairs until your adjuster has assessed the damage.

  3. Contact your insurance company. Call your agent or the claims number on your insurance card. Report the damage promptly. Have your policy number ready and a description of what happened.

  4. Be careful with contractors. After a major storm, out-of-area contractors move in fast. Ask for proof of insurance and a Wisconsin contractor’s license. Be skeptical of anyone pressuring you to sign immediately or offering to waive your deductible. That’s a red flag.

  5. Keep a claim file. Save every document, receipt, estimate, and communication related to your claim. A folder, physical or digital, with everything in one place will save you headaches if questions come up later.

06

Frequently asked questions

Yes. Standard homeowners insurance covers tornado damage under the windstorm peril. This includes your home’s structure, detached structures, and personal property inside. You’ll pay your deductible first, and your coverage limits apply to the rest.
Some policies carry a deductible specifically for wind and hail claims that’s higher than your standard deductible. This is common in storm-prone regions. Check your declarations page to see if your policy includes one and what the amount is.
Some homeowners policies include limited coverage for food spoilage caused by a power outage. The amount varies by policy and is often $500 or less. Check your policy or call your agent to confirm before you need it.
Homeowners insurance excludes flooding from surface water, including overland flooding and backed-up storm drains. A separate flood policy covers damage from rising water to your home’s structure and contents. There’s a 30-day waiting period, so buy it before storm season.
Document all damage with photos and video before moving anything or making permanent repairs. Then contact your agent or the claims number on your insurance card. Keep receipts for any temporary repairs or additional living expenses if you’re displaced.
Only if you carry comprehensive coverage on your auto policy. Comprehensive covers weather damage, hail, and falling trees. It does not apply if you carry only liability or collision coverage.
07

Quick answers to common insurance questions

QuestionShort answer
Does insurance cover a tree that falls on my fence?Typically yes, if caused by a windstorm. Subject to your deductible.
What if the tree fell but didn’t hit anything?Removal of a tree that falls in your yard without hitting a covered structure is usually not covered.
Does renters insurance cover storm damage?Yes, your personal property is covered. Flood damage is excluded.
Is hail damage to my roof covered?Yes, under windstorm and hail coverage. Check for a separate hail deductible.
Can I get reimbursed for a hotel stay?Yes, under loss of use coverage if your home is uninhabitable due to a covered loss.
What if the damage is less than my deductible?You cover it out of pocket. Calculate before filing, since claims affect your history.
Does business equipment in my home count as personal property?Standard policies have a sublimit for home office equipment. Ask about a home business endorsement.
08

Severe weather readiness checklist

Before storm season, work through this list

  • Trim dead or overhanging tree branches
  • Test your sump pump; add battery backup
  • Clear gutters and check downspout drainage
  • Identify your safe room; tell everyone in the house
  • Build a safe room go-bag (water, meds, phone charger, weather radio, insurance docs)
  • Sign up for Marathon County emergency alerts
  • Enable Wireless Emergency Alerts on your phone
  • Create a home inventory with photos or video
  • Review your declarations page: deductibles, wind/hail deductible, coverage limits
  • Ask your agent about water backup coverage
  • Confirm whether you need flood insurance
  • Verify your auto policy includes comprehensive coverage
  • Store insurance documents in your safe room
  • Save your agent’s number and claims number in your phone
  • Stock 72-hour supplies: food, water, medications, flashlights
  • If you own a generator, verify outdoor-only use and have CO detectors inside

Severe weather is not a matter of if in central Wisconsin. It’s a matter of when. The preparation you do now, before you’re watching a tornado warning scroll across the TV, is what makes the difference when things get serious. And if you have questions about your coverage, give us a call. Reviewing your policy before storm season takes 20 minutes and can save you a lot of headaches afterward.

Questions about your coverage?

We’re local. We know the risks you’re dealing with here. Give us a call or request a policy review before storm season. Insurance information provided here is advisory only. Verify your specific policy details with an agent.

Contact Marshfield Insurance
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